The benefits of Earth Hour | The Briefing

The Singapore office of the World Wildlife Fund hired us to manage their social media marketing efforts for one of their biggest annual events, Earth Hour. In 2014, Singapore was the epicenter of the global movement. For those of you who don't know Earth Hour is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. on the last Saturday in March, as a symbol for their commitment to the planet.
Our responsibilities included creating and curating content for all their social media channels. Instagram, Facebook and Twitter were our primary areas of focus. Along with promoting the benefits of earth hour and promoting the association with The Amazing Spider man we also ran a fund raising campaign for them. #StopTheKilling was a campaign to raise funds and awareness for forest rangers in Indonesia.

Does Earth Hour Truly Benefit the Environment?

Any given corporation can undo the benefits of Earth Hour a hundred fold within five minutes

Earth Hour - Wikipedia, the free encyclopedia

Without substantive action, the tiny temporary gains of "Earth Hour" are functionally negligible. Any given corporation can undo the benefits of Earth Hour a hundred fold within five minutes.

Celebrating Earth Hour | EARTH HOUR

Disclaimer: I am personally skeptical of the benefits of earth hour and did not participate in the event, except to take these photos
The educational benefit of earth hour is purely dependent on what one thinks one is educating the hoi poloi about. Squidly says: March 10, 2012 at 3:43 pm

Earth Hour City Challenge; Protect Belugas; Events

The benefits of Earth Hour

Earth Hour is a highly "visible" symbolic act

B J O'Reiley writes a mirthful look at the benefits of Earth Hour, a chummy soiree scheduled for this weekend

5 Ways to Celebrate Earth Day - wikiHow