E-cigarette advertisements debuts on TV
Cigarette Advertisements - Salem
The Journal of the American Medical Association (JAMA) published its first cigarette advertisement in 1933, stating that it had done so only “after careful consideration of the extent to which cigarettes were used by physicians in practice.
Norway to Ban E-cigarettes Advertisements
"Our study is the first randomized controlled study to show that forced exposure to e-cigarette advertising has an impact on longer-term e-cigarette trial in a small number of never users," Andrea Villanti, lead author of the study, said in a statement. "These findings highlight the potential impact of unrestricted e-cigarette advertising to enhance curiosity and trial of e-cigarettes in young adults."
For the study, researchers collected and analyzed data from more than 4,200 young adults aged 18 to 34 years old. They assessed the impact of random assignment to exposure to e-cigarette advertisements on perceptions, intentions, and subsequent use.
Promotional expenditures for e-cigarettes across all media channels have rapidly increased since 2010. Since e-cigarettes are not subject to the same regulations as cigarette and smokeless tobacco products, e-cigarette manufacturers have been able to advertise their products via television, radio, and sponsorship of sporting and entertainment events.
The findings are detailed in the journal Nicotine & Tobacco Research.