question for Cancer: what’s your favorite word?
Your favorite word will be hand lettered in kanji in Japanese.
Did you know that your favorite word, indeed the word or words that you think or use in your daily life all the time, have the potential to transform your life?
What is your favorite word, and why
The segment is also referred to as either What's Your Favorite Word? (initials WYFW) or That's My Favorite Word! (initials TMFW) based on portions of the jingle. However it has been called, on its own, simply "favorite word" prior to adding "what's your" or "that's my" before it.